Post by rafidaniel on May 15, 2024 5:01:06 GMT
Email Marketing is a popular advertising channel used by many business units today. Email marketing's popularity means the issues surrounding it have come into focus. Many people who do email marketing do not get the expected results. They see this tool as outdated and no longer suitable to add to Digital Marketing strategies. However, reality gives completely opposite results. It is no coincidence that from 2018 until now, email marketing has brought businesses the highest ROI (up to 4200%) among online advertising channels. In this article, Top Marketing will clear up some misconceptions about email marketing.
It is these wrong thoughts that lead to email marketing not working. Please follow the content below! Misconceptions about email marketing Mistake 1: Email marketing is not effective long term This is the most common misconception when people Telegram Number Data talk about Email Marketing. Many people believe that email is not as commonly used as social networks or online messaging applications. These advertising messages do not attract attention. No customers will pay attention to them at all. However, you need to know: Up to 91% of consumers access email daily. 68% of people who have made an online purchase have received a marketing email. 86% of customers want to receive monthly promotional emails.
While 15% want to receive daily promotion information. The above statistics show that email marketing is not effective in the long term. This is a misconception that needs to be eliminated immediately. Mistake 2: Customers will think I'm sending them spam emails Are all the marketing emails we receive every day spam? The explanation for this misconception stems from marketers' email marketing methods. They do not clearly understand the concepts of Email spam and Email marketing. This leads to customers' negative view of their marketing. Most professional marketers understand Email marketing is permission-based . Sending marketing emails without the recipient's consent is a form of spam. But conducting authorized advertising campaigns is completely different.
It is these wrong thoughts that lead to email marketing not working. Please follow the content below! Misconceptions about email marketing Mistake 1: Email marketing is not effective long term This is the most common misconception when people Telegram Number Data talk about Email Marketing. Many people believe that email is not as commonly used as social networks or online messaging applications. These advertising messages do not attract attention. No customers will pay attention to them at all. However, you need to know: Up to 91% of consumers access email daily. 68% of people who have made an online purchase have received a marketing email. 86% of customers want to receive monthly promotional emails.
While 15% want to receive daily promotion information. The above statistics show that email marketing is not effective in the long term. This is a misconception that needs to be eliminated immediately. Mistake 2: Customers will think I'm sending them spam emails Are all the marketing emails we receive every day spam? The explanation for this misconception stems from marketers' email marketing methods. They do not clearly understand the concepts of Email spam and Email marketing. This leads to customers' negative view of their marketing. Most professional marketers understand Email marketing is permission-based . Sending marketing emails without the recipient's consent is a form of spam. But conducting authorized advertising campaigns is completely different.