Post by nelsonelias on Feb 27, 2024 4:14:53 GMT
Did you know that there are almost 400 million active websites worldwide? Google processes over 5.5 billion searches in a single day (63,000 search queries per second ed.). It goes without saying that it has never been so complicated to identify the criteria for increasing traffic to your company website. A first practical piece of advice that we would like to provide: if your company aims to attract potential customers to the site, you need to focus on the traffic deriving from leads, the rest is completely negligible. The topic we want to develop is how to analyze valuable research results for the company, in particular: Treat search engine optimization (SEO) as a complex phenomenon of strategy, technology and knowledge. Embracing SEO as a central element to an effective Inbound Marketing strategy. Know the evolution of new metrics . CTA - SEO Guide: how to increase sales in just 3 months The right way to think about SEO Some still think that SEO is an exclusive outsourcing service that only the most structured marketers can exploit.
Improving the performance of your company website , together with the UX, however, should not be seen as an impossible challenge, butan activity to be carried out step by step, with a strategic purpose. Having certain data is one thing, knowing how to exploit it to structure strategies and tactics is another. Let's take a step back: the path must start from understanding the specific buyer's journey of your potential Country Email List customers . From here we move on to the creation of ad hoc content to publish on the site. b2b seo for companies evolution 2019 Knowing the likelihood that buyer personas will use keywords and building topic clusters around those keywords is the gateway to the blogs, landing pages, web pages and pillar pages of your company website. So, think about your business sector , identify the topic clusters with the most potential, and use them to structure your content.
Managing User Experience (UX) You're probably thinking: how do I know what to improve and , more importantly, how do I know if my visitors interact with certain information? If you really want to stand out from the competition you must first evaluate how to provide a better user experience (UX) than your competitors. The most effective way to optimize the UX of your site is to collect and analyze data from real users regarding specific aspects, such as: At what points do they risk not understanding or appreciating the content you propose When they bounce from your site Where they spend the most time What they click more or less frequently Where they are blocked by modules or broken links Tools like Lucky Orange, Hotjar, and Google Analytics are particularly valuable for deriving the sources of this information.
Improving the performance of your company website , together with the UX, however, should not be seen as an impossible challenge, butan activity to be carried out step by step, with a strategic purpose. Having certain data is one thing, knowing how to exploit it to structure strategies and tactics is another. Let's take a step back: the path must start from understanding the specific buyer's journey of your potential Country Email List customers . From here we move on to the creation of ad hoc content to publish on the site. b2b seo for companies evolution 2019 Knowing the likelihood that buyer personas will use keywords and building topic clusters around those keywords is the gateway to the blogs, landing pages, web pages and pillar pages of your company website. So, think about your business sector , identify the topic clusters with the most potential, and use them to structure your content.
Managing User Experience (UX) You're probably thinking: how do I know what to improve and , more importantly, how do I know if my visitors interact with certain information? If you really want to stand out from the competition you must first evaluate how to provide a better user experience (UX) than your competitors. The most effective way to optimize the UX of your site is to collect and analyze data from real users regarding specific aspects, such as: At what points do they risk not understanding or appreciating the content you propose When they bounce from your site Where they spend the most time What they click more or less frequently Where they are blocked by modules or broken links Tools like Lucky Orange, Hotjar, and Google Analytics are particularly valuable for deriving the sources of this information.