Post by account_disabled on Feb 25, 2024 9:29:13 GMT
These two worlds that seem to be so distant from each other actually interact more and more , because today customers easily move from searching for a product on eCommerce to purchasing in-store and vice versa. Some marketing strategies can be used effectively online and offline. For example, a retailer can collect customer contacts when they pass through the store and then send them targeted promotions at specific times of the year. This is an activity that is constantly done by those who manage digital stores, but it is an opportunity that must also be exploited by those who have a physical store. Keeping a relationship alive by sending messages with dedicated discounts or interesting information for a specific type of person increases sales . Read also: " Managing Facebook page for companies: Between social networks and ecommerce " ecommerce vs retail similarities and differences Other methodologies that increase virtual and real business are cross-selling and up-selling.
The proposal of products combined with what has been purchased or of greater value. Finally, we must remember that an eCommerce is nothing more than the online transposition of a physical store, therefore the human relationship that is established offline between customer and shop assistant must also be recreated online. Greeting the user who creates an account, accompanying him in the purchase, assisting Macedonia WhatsApp Number List him in the after-sales are necessary operations even when the merchant and the buyer communicate through a computer or a smartphone. Ecommerce vs Retail: Alternative or complementary sales methods? The growing development of e-commerce integrated with the latest technological innovations is increasingly blurring the boundary between physical and virtual commerce.
Physical retail , which uses shops to meet the consumer , certainly has many opportunities to seize to the extent that it manages to propose integrated service methods capable of enhancing its physical resources and thus making them complementary to the services offered online, desktop and mobile. Specifically, distribution companies have two main assets to enhance, which are based on the capital of trust built on individual brands and on the availability of physical infrastructures (sales networks and warehouses). ecommerce vs retail: Omnichannel retailing The valorisation of these two assets has pushed and will continue to push retail in the coming years, also given the particular situation in which we are living, to aim towards an omnichannel retailing strategy , i.e. integrating the different channels in order to differentiate the commercial offer and provide a unique experience to the consumer . Each channel will be valued for the characteristics it has and the contribution it can make to the consumer.
The proposal of products combined with what has been purchased or of greater value. Finally, we must remember that an eCommerce is nothing more than the online transposition of a physical store, therefore the human relationship that is established offline between customer and shop assistant must also be recreated online. Greeting the user who creates an account, accompanying him in the purchase, assisting Macedonia WhatsApp Number List him in the after-sales are necessary operations even when the merchant and the buyer communicate through a computer or a smartphone. Ecommerce vs Retail: Alternative or complementary sales methods? The growing development of e-commerce integrated with the latest technological innovations is increasingly blurring the boundary between physical and virtual commerce.
Physical retail , which uses shops to meet the consumer , certainly has many opportunities to seize to the extent that it manages to propose integrated service methods capable of enhancing its physical resources and thus making them complementary to the services offered online, desktop and mobile. Specifically, distribution companies have two main assets to enhance, which are based on the capital of trust built on individual brands and on the availability of physical infrastructures (sales networks and warehouses). ecommerce vs retail: Omnichannel retailing The valorisation of these two assets has pushed and will continue to push retail in the coming years, also given the particular situation in which we are living, to aim towards an omnichannel retailing strategy , i.e. integrating the different channels in order to differentiate the commercial offer and provide a unique experience to the consumer . Each channel will be valued for the characteristics it has and the contribution it can make to the consumer.