Post by account_disabled on Dec 24, 2023 10:50:54 GMT
The advertising campaigns of Gioseppo , the Príncipe Pío shopping center in Madrid, the International University of La Rioja and the Junta de Andalucía compete to win an award that no brand wants and that is promoted every year by FACUA-Consumidores en Acción: the Worst Ad of the Year . This initiative, which selects the sexist advertising campaigns that have been launched in recent months, is now celebrating its twelfth edition. The awards are chosen by members and supporters of the organization through the facua.org website . The campaigns nominated for The Worst Ad of 2020 were announced this March 8, coinciding with International Women's Day , with the aim of focusing on advertising that continues to promote inequality and the need to end this type of communications that treat women as objects, claims to sell a product and that transmit a stereotyped idea.
In addition to The Worst Ad of the Year, the awards also have the categories The Worst Abuse and The Worst Company , whose nominees will be revealed in the coming days. Below, we review the four campaigns competing Phone Number List for the dubious honor of being chosen as The Worst Ad of 2020: Gioseppo and his sandals campaign for girls The Worst Ad of 2020 Gioseppo The shoe brand was reported to the Women's Image Observatory, which belongs to the Women's Institute of the Ministry of Equality, for showing a girl wearing her shoes in a pose and gesture more typical of adults, something that enhances the dangerous eroticization of childhood. "Here, my wife and my son are happy while my wallet suffers," the Príncipe Pío shopping center campaign
The Worst Ad of 2020 Principe Pío This welcome to the Príncipe Pío shopping center is another of the finalists for showing an image of the retrograde woman, calling her a supported woman who goes to stores to spend the money her husband earns by working. International University of La Rioja (UNIR): «If your mother does not know how to pronounce what you want to do, you are a future Digital Worker» The Worst Ad of 2020 UNIR This "joke" has managed to place UNIR among the nominees for The Worst Advertisement of the Year. In these posters in which the institution promotes its courses, it is assumed that the woman and mother in this case does not know anything about technology. According to UNIR, they wanted to "reflect those everyday anecdotes that occur around generational leaps within the family." "We are a team", from the Junta de Andalucía.
In addition to The Worst Ad of the Year, the awards also have the categories The Worst Abuse and The Worst Company , whose nominees will be revealed in the coming days. Below, we review the four campaigns competing Phone Number List for the dubious honor of being chosen as The Worst Ad of 2020: Gioseppo and his sandals campaign for girls The Worst Ad of 2020 Gioseppo The shoe brand was reported to the Women's Image Observatory, which belongs to the Women's Institute of the Ministry of Equality, for showing a girl wearing her shoes in a pose and gesture more typical of adults, something that enhances the dangerous eroticization of childhood. "Here, my wife and my son are happy while my wallet suffers," the Príncipe Pío shopping center campaign
The Worst Ad of 2020 Principe Pío This welcome to the Príncipe Pío shopping center is another of the finalists for showing an image of the retrograde woman, calling her a supported woman who goes to stores to spend the money her husband earns by working. International University of La Rioja (UNIR): «If your mother does not know how to pronounce what you want to do, you are a future Digital Worker» The Worst Ad of 2020 UNIR This "joke" has managed to place UNIR among the nominees for The Worst Advertisement of the Year. In these posters in which the institution promotes its courses, it is assumed that the woman and mother in this case does not know anything about technology. According to UNIR, they wanted to "reflect those everyday anecdotes that occur around generational leaps within the family." "We are a team", from the Junta de Andalucía.